Upful's Award Winning Coaching Technology

Meaningful, Objective, and Unbiased Performance Reviews

Upful is software that uses behavioral science to coach people as they write employee performance feedback.

Upful helps improve employee engagement and retention, reduces workplace bias, discrimination, and retaliation, and helps make career growth more inclusive and equitable.

Upful Coaching Demo with Zooms



Employee Engagement and Retention. Employees are given quality feedback that actually helps them develop & grow. Managers provide evaluations that are more representative of someone's performance and potential.


Workplace bias, discrimination, and retaliation. We monitor trends for you and will flag issues before they get worse: like sharp changes, inconsistencies, problematic language.

Save Time & Money

Saves HR and managers' time by reducing coaching and training time. Automates monitoring language in evaluations.

Diversity, Equity, Inclusion

Increase diversity at all levels and departments in your organization. Ensure equitable & inclusive career growth (promotion velocity, address the pay gap).

Coaching Philosophy


People learn better when they don't feel attacked. Upful's coaching is less likely to induce defensive reactions compared to traditional training methodologies.

Nudge Theory

Remind people of best-practices, provoke deeper thinking, ask people to provide specific examples, offer alternative interpretations - all in a soft, positive, sometimes humorous tone.


Think of it as a training tool that works in-the-moment as an employee is writing, so they can act on the feedback immediately if they choose to do so.


Safer space for receiving coaching and changing thoughts.

Language Coaching Details

Language Analysis

Vague, subjective, extreme, speculative, and potentially biased language triggers an Upful Coaching Moment.

Customized / Adaptive

Can be customized based on demographics of the reviewer and the reviewee (person receiving feedback), inconsistencies between language and ratings, hierarchy, psychographics, function, industry, and more.

Potential Bias

Based on gender, age, race/ethinicity, sexual orientation, disability, and others that we can add in the future.

Improves over time

Coaching gets better with use and by sharing historical data with Upful's team. Upful monitors how people respond to coaching and makes adjustments to optimize coverage, accuracy, and efficacy.


What our community says

“I LOVE IT! I have 20 years of dealing with how people respond to words. My HR managers spend 3-4 hours a day coaching people on how to give feedback. I want to quit my job and join your team!”

“I spend half my time reviewing, editing, and making suggestions on performance reviews from managers. I correct unconstructive language, make sure they are consistent in their messaging, and constantly have to ask for more examples. Upful could save us so much time!”

“Too many managers were promoted because they are good individual contributors. They lack preparation to be people managers and to assess performance. Upful could help!”

Thanks for your support!

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